LaToya Nicole has transformed from a self-publishing newcomer in 2018 to a leading voice in the Amazon KDP community, selling over 60,000 coloring books while building an educational empire that teaches authors and entrepreneurs how to establish profitable publishing businesses. Her journey represents more than just financial success. It embodies a mission to increase representation in publishing, promote mental health in women of color, and provide accessible pathways to entrepreneurship through self-publishing.
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From Spiritual Leader to Publishing Powerhouse
LaToya Nicole brings a unique blend of credentials to her role as an online business coach and Amazon KDP publisher. Holding a Master’s Degree in Counseling and residing in North Carolina, she founded Entrepreneurs Color Too with a dual mission: promoting mental health in women of color and filling the diversity gap in the coloring book publishing industry.
Her bestselling title, Exhale Self Care Coloring Book, has been featured on platforms and media outlets including Black Enterprise, Madame Noire, Cosmopolitan, and Oprah Daily. But LaToya’s ambitions extend beyond her own publishing success. She created Book Bag University, her flagship program described as a step by step book marketing program teaching authors and entrepreneurs how to sell more books, implement six figure strategies, and secure the book bag.
The statistics that drove her mission are sobering. When she started publishing in 2018, only 11% of books published were written by people of color, and Black authors only made up a fraction of that percentage, according to the New York Times. She was and is determined to change the narrative and inspire people to not only think big but to also know that you can create passive income and freedom for yourself.
LaToya could have easily retired after making history by selling 60,000 coloring books and creating her line of skin tone colored pencils designed specifically for Black women. Instead, she stayed true to giving back and inspiring women by teaching others to self publish and sell their books online.
Why Her Content Is Genuinely Helpful
LaToya Nicole’s teaching content stands out in the crowded self publishing education space for several compelling reasons:
1. Accessible Entry Point with YouTube Foundation
LaToya understands that not everyone can afford premium courses immediately. She suggests subscribing to her YouTube channel as a starting point for aspiring publishers. Her channel, Latoya Nicole Official, provides free content that covers the basics of creating and publishing low content books on Amazon KDP.
In 2018, when she started, comprehensive Amazon KDP videos were not readily available on YouTube. She had to piece together information from multiple sources, learning through trial and error. Now she provides the consolidated, step by step guidance she wished she had when starting, making the learning curve significantly less steep for her students.
2. Complete Publishing Blueprints
LaToya’s Book Publishing Planner serves as a blueprint, guiding creators through the journey of planning, creating and self publishing their very first low content book on Amazon KDP. The planner includes templates, worksheets, and checklists so you can keep track of everything about your book in one place, providing a structured roadmap to navigate the world of self publishing.
Her flagship Book Bag University program includes 6 video modules with lessons just under two hours altogether, plus homework and time to implement. The program covers book marketing, positioning yourself as an authority, and getting to the bag. With lifetime access to course materials, students can revisit lessons as they scale their businesses.
3. Marketing Before Publishing Philosophy
LaToya emphasizes a critical insight that many new publishers miss: marketing should begin before you even publish. She wishes she had learned how to market before publishing, noting that when you know where you’re going, it’s much easier to see success.
This forward thinking approach helps her students avoid the common trap of publishing books that no one discovers. Her content covers not just how to create books, but how to write compelling sales copy, design professional covers, and get books in front of the right people.
4. Applicability Across Book Types
While LaToya primarily sells coloring books and journals, she emphasizes that the same basic elements go into selling any book, including children’s books. The principles of professional cover design, compelling sales copy, and strategic audience targeting apply universally. Although some information in her course relates specifically to selling on Amazon, her program works for selling books anywhere online.
5. Real Investment in Tools and Growth
LaToya doesn’t just preach passive income. She teaches active business building. Her content emphasizes that while you can publish your book for absolutely free on Amazon KDP, once you start making money from your books, you need to reinvest that money back into more books to grow your business, tools to help you grow your business like chat GPT or mid journey, and even trainings and coaching that is going to help you scale your business so that it becomes more of a passive business for you and you can start making money in your sleep.
6. Addressing the Representation Gap
Her mission driven approach adds depth to her teaching. LaToya actively works to change the publishing landscape by encouraging and equipping Black women and people of color to enter the self publishing space. This isn’t just about making money. It’s about representation, visibility, and creating opportunities in an industry that has historically lacked diversity.
Her Unique Edge in Content Creation
LaToya Nicole possesses several distinctive advantages that differentiate her from other Amazon KDP coaches:
Counseling Background Meets Business Coaching
With her Master’s Degree in Counseling, LaToya brings psychological insight to entrepreneurship education. She understands the mental and emotional barriers that prevent people from taking action, allowing her to address both the tactical and mindset aspects of building a publishing business.
Her focus on mental health, particularly for women of color, permeates her work. Creating coloring books that promote self care and stress relief isn’t just a business model. It’s an extension of her counseling background and commitment to wellness.
Product Innovation Beyond Books
LaToya didn’t stop at creating coloring books. She identified a gap in the market and created skin tone colored pencils designed for Black women. This innovation demonstrates her ability to identify unmet needs within her niche and create complementary products that enhance her core offerings.
This product diversification strategy shows her students that publishing can extend beyond books to create an entire ecosystem of related products that serve your audience and increase revenue streams.
Authentic Journey from Beginner to Expert
LaToya doesn’t present herself as someone who always knew what she was doing. She openly shares that in 2018, she mainly used YouTube as a tool to learn how to put her book together, going from one YouTube video to another to piece together the process. This transparency makes her success more relatable and achievable for her students.
Her willingness to share her learning process, including the mistakes and challenges, creates trust and demonstrates that success doesn’t require perfection. It requires persistence, resourcefulness, and willingness to learn.
Multi Platform Presence and Community Building
LaToya maintains an active presence across multiple platforms, making her content accessible to people wherever they prefer to learn. Her YouTube channel provides free foundational content, her Book Bag University website offers structured courses and planners, and her published books on Amazon serve as both income streams and marketing tools that introduce new people to her teaching.
This multi platform strategy ensures maximum reach while providing natural pathways for students to progress from free content consumers to paying course students when they’re ready to invest more deeply in their education.
Social Impact Integration
Beyond individual success stories, LaToya has created a movement. Her Entrepreneurs Color Too brand isn’t just about coloring books. It’s about demonstrating that entrepreneurship belongs to everyone and that creative businesses can simultaneously generate income and promote wellness.
By positioning her business around mental health advocacy and representation, she attracts students who share these values, creating a community of purpose driven publishers rather than just profit seekers.
The Amazon KDP and Self Publishing Field: Why It’s Worth Pursuing
LaToya Nicole’s decision to teach Amazon KDP publishing comes at an opportune time. The industry data overwhelmingly supports that this is a field with substantial opportunity for those who approach it strategically:
Massive and Growing Self Publishing Market
The self publishing industry represents enormous economic opportunity:
More than 1.4 million self published books are released on Amazon annually, demonstrating incredible growth in the number of new authors entering the market through KDP every single year. The self publishing industry has grown rapidly in recent years, with over 1.7 million books self published in the U.S. in 2022 alone.
The self publishing industry is a multi billion dollar market with an estimated $1.25 billion in revenue in 2022. This expansion is driven by the increasing number of authors choosing to self publish and the rise of digital platforms like Amazon KDP, IngramSpark, and Apple Books.
Amazon Kindle Direct Publishing dominates the self publishing landscape, accounting for over 75% of the U.S. eBook market. In 2020 alone, more than 2 million titles were published through KDP. Amazon has retained its leading position in the ebook space with a nearly 70% market share in 2023.
Since 2018, the number of available KDP books has risen by nearly 300%, and in the last five years, new titles have increased by a whopping 264%. Amazon continues to expand aggressively worldwide, opening its print on demand services to self publishers in Australia, Japan, and the Netherlands.
The global e-book market size is estimated at $17.20 billion in 2024 and is expected to reach $21.73 billion by 2029, growing at a CAGR of 4.78%.
Substantial Earning Potential
For publishers who build proper business systems, the financial rewards are significant:
Self publishers on the Amazon KDP platform have taken home more than $1.1 billion in book royalties, proving the platform’s legitimacy and profit potential. In October 2024, Kindle Unlimited paid out $54.8 million in royalties to self publishers.
Authors on Amazon KDP can earn up to 70% royalties on their eBooks, which is significantly higher than traditional publishing rates. Print book royalties on Amazon KDP allow authors to earn up to 60% on paperback and hardcover books sold through KDP.
Self publishing remains profitable, particularly for authors who understand the business aspects of publishing. The profitability comes from higher royalty rates, typically up to 70%, which can result in more earnings per sale compared to traditional publishing.
As an author with a decent following, you can sell well over 3000 copies of your book per month on Kindle. The monthly income from a low content KDP business can range widely, from hundreds to thousands of dollars, especially when a diversified portfolio of books is maintained.
Low Content Books Remain Viable
Despite increased competition, low content books continue to offer profit opportunities:
The average profit margin for low content book self publishing generally falls between 20% and 40% of the book’s retail price. Many publishers find that they can achieve a positive return on investment within the first few months of operation.
Owner earnings from low content book self publishing can vary dramatically. A new publisher might see earnings of less than $100 per month, while established publishers with a large catalog could potentially earn several thousand dollars monthly.
A publisher aiming to achieve 1,000 sales across their entire catalog of books can generate an estimated $1,000 to $3,000 in monthly income, making it a viable option for those who grasp the nuances of understanding royalty rates for low content books.
Because low content books don’t require a lot of work to develop and create, they can sell repeatedly and are profitable. They are excellent sources of side income, with many publishers succeeding in this space over and over.
While the get rich quick days of low content publishing might be over, there’s still potential for profitability. Success requires a more strategic approach including niching down to avoid overly saturated markets, prioritizing quality by investing time in creating high quality designs that stand out, marketing effectively beyond just organic discovery, and diversifying your portfolio.
No Upfront Investment Required
One of the most compelling aspects of Amazon KDP publishing is the minimal financial barrier to entry:
There are no Amazon self publishing costs. You don’t have to pay any signup or Kindle account maintenance fee. Creating a listing is also free. Amazon only charges for ebook delivery and printing paperback copies of your book, with all deductions made from the royalties you receive.
Unlike traditional publishing, creating and selling low content books doesn’t require a large upfront investment. You can easily create digital files and sell them online, avoiding the expenses associated with printing and shipping physical books.
This accessibility allows aspiring entrepreneurs to start a publishing business with virtually no capital, testing ideas and building a catalog without financial risk. The print on demand model means publishers only pay for books when they sell, eliminating inventory costs and storage concerns.
Diverse Publishing Opportunities
The low content book market is vast and varied, with endless possibilities for niches and themes:
From coloring books for adults to fitness journals to gratitude journals, there’s a low content book for almost every interest and need. Popular categories include planners, notebooks, activity books, workbooks, sketchbooks, puzzle books, and specialized journals for specific hobbies, professions, or life stages.
Medium content books can be more profitable as they offer a higher return on investment relative to the time and effort taken to create them. For example, a math workbook or puzzle book can potentially bring you at least $1 more per copy sold compared to a simple lined journal.
This diversity allows publishers to experiment with different formats, find their most profitable niches, and build varied portfolios that aren’t dependent on a single product type or trend.
Scalability and Passive Income Potential
Self publishing on Amazon KDP offers unique scalability advantages:
Successful low content publishers often diversify their offerings, creating a variety of journals, notebooks, and planners to appeal to a wider range of consumer interests. This approach helps maximize overall Amazon self publishing profit and contributes to a more robust self publishing income.
Many creators report earning a realistic income from low content book business, with some even achieving a full time income from low content book publishing. To make a living from low content books, a significant volume of sales is often required, but the passive nature of the income means that once books are published, they continue generating revenue with minimal ongoing effort.
The break even point for low content book publishing can be reached relatively quickly, often within months, provided a strategic approach to publishing and marketing is adopted. Books can continue selling for years after initial publication, creating truly passive income streams.
Tools and Resources Make Success Achievable
The abundance of accessible tools has democratized the publishing process:
With the abundance of design software and templates available online, creating low content books has never been easier. Whether you’re a seasoned designer or a beginner, you can create unique and attractive designs with minimal effort.
Free tools like Canva allow publishers to design professional quality book interiors and covers without expensive software or design skills. AI tools like ChatGPT and Midjourney can assist with content generation, title ideas, keyword research, and even interior page creation.
Specialized tools like Book Bolt assist low content merchants with every step of the KDP book production process, including market research to determine what products Amazon customers are buying, keyword research to optimize listings, category selection, expedited product listing on Amazon, and interior and cover design.
These tools level the playing field, allowing beginners to compete with established publishers without needing years of experience or technical expertise.
The Publishing Landscape: Challenges and Opportunities
LaToya Nicole’s teaching directly addresses the evolving challenges in the self publishing space:
Market Saturation Requires Strategy
The Amazon Kindle Direct Publishing platform has over 10 million books available, creating a cutthroat competition where thousands of new titles are added daily. Market saturation significantly impacts authors’ visibility and sales potential, making it challenging for new books to stand out.
In response to rising concerns about AI generated content, Amazon KDP restricted authors from uploading more than three self publishing books per day on the platform in September 2023. Authors are now obliged to declare if content is created by artificial intelligence, and expectations are that Amazon will continue monitoring closely the quality of authors’ products.
LaToya’s strategic approach helps publishers navigate these challenges by focusing on quality over quantity, proper niche research, effective marketing, and building brands rather than just publishing individual books.
Success Takes Knowledge and Implementation
Data from platforms like Amazon Kindle Direct Publishing shows that many self published authors earn less than $1,000 annually from all their titles combined. A small percentage of self published authors achieve significant financial success, and it typically takes time and perseverance.
The key differentiator is business knowledge. Authors who are brilliant at crafting stories but struggle to navigate the marketing maze face significant challenges. Understanding how to promote your book is just as important as writing or designing it.
This is where LaToya’s comprehensive teaching approach adds value. She doesn’t just teach book creation. She teaches the complete business system needed for sustainable success, including marketing strategies, pricing optimization, audience targeting, and long term brand building.
Ongoing Learning and Adaptation Required
Maintaining visibility is a constant struggle in the Amazon ecosystem. After the initial launch, it’s easy for books to slip into obscurity. Regularly engaging with readers, promoting new releases, and gathering reviews helps keep books relevant.
The KDP landscape evolves constantly with algorithm changes, policy updates, and shifting consumer preferences. Starting June 10, 2025, royalties for paperbacks and hardcovers priced below regional price thresholds were reduced from 60% to 50%, one of the most significant KDP changes in years.
LaToya’s emphasis on continuous learning and reinvestment in tools, training, and coaching prepares her students to adapt to these changes rather than being blindsided by them.
The Social Impact Dimension
Beyond the financial opportunity, LaToya Nicole’s work carries significant social impact:
Addressing the Diversity Gap
The publishing industry has historically lacked diversity, with only 11% of books published by people of color when LaToya started in 2018. By actively teaching and encouraging Black women and other underrepresented groups to enter self publishing, she’s working to change these statistics.
Her success story and visible platform demonstrate that entrepreneurship in publishing is accessible to people from all backgrounds, challenging assumptions about who can succeed in this industry.
Promoting Mental Health and Self Care
LaToya’s focus on coloring books and journals that promote mental health, particularly for women of color, addresses a genuine need. Her products provide accessible tools for stress relief, mindfulness, and self care, making wellness resources more widely available.
By teaching others to create similar products, she’s multiplying the availability of mental health resources while creating economic opportunities for her students.
Building Economic Freedom
LaToya’s teaching emphasizes that self publishing can create passive income and freedom. For many people, particularly those from underrepresented communities, traditional career paths may not provide the flexibility or earning potential they desire.
Self publishing offers an alternative pathway to economic independence that doesn’t require advanced degrees, large capital investments, or corporate gatekeepers. By making this opportunity accessible and teaching people how to succeed at it, LaToya creates pathways to financial freedom that might otherwise not exist.
The Future Is Bright for Educated Publishers
The Amazon KDP and self publishing industry is at a fascinating inflection point. Technology has made publishing more accessible than ever, but this accessibility has also increased competition. The publishers who will thrive are those who approach it as a real business rather than a get rich quick scheme.
LaToya Nicole’s teaching addresses this reality head on. She doesn’t promise overnight success or effortless income. Instead, she provides the knowledge, tools, and strategic frameworks needed to build a sustainable publishing business.
Her emphasis on quality, branding, marketing knowledge, and continuous learning prepares her students for long term success rather than short term wins. Her students learn to create books that serve real needs, build recognizable brands, and implement marketing systems that drive consistent sales.
Most importantly, she demonstrates that success in self publishing isn’t reserved for a select few. With the right knowledge, consistent effort, and strategic approach, aspiring publishers can build profitable businesses that generate passive income while making a positive impact.
Conclusion
LaToya Nicole represents the intersection of purpose and profit in the self publishing world. Her journey from self publishing newcomer to selling 60,000 books and teaching thousands of students demonstrates what’s possible when you combine strategic business knowledge with a genuine mission to serve.
Her content is helpful because it’s comprehensive, accessible, and rooted in real experience. She teaches the complete publishing business system, not just isolated tactics. Her unique edge comes from her counseling background, her commitment to representation and mental health, her authentic sharing of her learning journey, and her innovative approach to product creation beyond just books.
Most importantly, she’s teaching in an industry with tremendous and growing opportunity. With over 1.4 million books self published annually, billions in market size, minimal entry barriers, and substantial earning potential for those who approach it strategically, Amazon KDP publishing offers a viable path to entrepreneurship and passive income.
The field LaToya teaches isn’t just good for the present. It’s positioned for continued growth as digital reading expands globally, print on demand technology improves, and more people seek alternative income streams and creative outlets.
For aspiring publishers willing to learn, implement proper systems, create quality products, and build real brands, the future is remarkably bright. And LaToya Nicole has created the roadmap to get there, one that combines financial success with social impact, making publishing accessible to everyone who’s willing to put in the work.
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