Brinya Bain has carved out a distinctive niche by focusing on what many new coaches struggle with most: actually building a profitable business. As a Certified Life & Business Coach and digital marketing consultant, Bain doesn’t just teach coaching techniques she teaches coaches how to attract clients, generate revenue, and turn their passion into a sustainable career.
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Who Is Brinya Bain?
Brinya Bain is a digital marketing consultant and certified life and business coach who founded Soul Strategy Coaching. With a background in studying human behavior patterns and over five years of practical experience specializing in digital marketing and social media growth strategy, she brings a unique, data-driven approach to the coaching world.
Her credentials are impressive: she’s grown her own YouTube channel to over 10,000 subscribers, created videos that generated over 150,000 views, and developed a comprehensive digital course that she successfully sold for $2,500-$3,000 to aspiring entrepreneurs. But perhaps more importantly, she’s used these same strategies to help hundreds of entrepreneurs and small business owners discover what actually works to generate leads and grow their businesses.
Her Content: Practical, No-Fluff Guidance
What sets Brinya’s content apart is its practical, actionable nature. Her flagship program, “Crickets to Clients,” embodies this philosophy it’s designed to take coaches from having zero clients to building a thriving practice using proven marketing frameworks.
The Unique Edge: Marketing Meets Coaching
Brinya’s distinctive advantage lies in her dual expertise. While many life coaches focus purely on transformation and mindset work, Brinya recognizes that even the most talented coach will struggle without clients. Her content addresses this critical gap by teaching:
Digital Marketing Fundamentals: How to use social media platforms, email marketing, and content creation to build visibility and authority in a crowded marketplace.
Sales Strategy: Both direct and automated sales techniques that help coaches convert interest into paying clients without feeling pushy or inauthentic.
Business Foundation: The A-to-Z process of starting, growing, and marketing a coaching business from scratch, including niche selection, program creation, and pricing strategies.
Mindset and Implementation: Identifying and overcoming the mental blocks that prevent coaches from taking action and growing their businesses.
Why Her Content Resonates
Testimonials from Brinya’s clients reveal what makes her approach effective:
- “Light-hearted, welcoming, and non-judgmental” – She creates a safe space for entrepreneurs to explore their challenges without fear of criticism.
- “Great at directing and guiding towards necessary resources” – Rather than overwhelming beginners with information, she points them toward exactly what they need at their stage of business development.
- “Helps redirect where there are mindset blocks” – She recognizes that business growth isn’t just about strategy; it’s about overcoming the internal obstacles that keep entrepreneurs stuck.
Her content strikes a balance between the inspirational and the tactical. She doesn’t promise overnight success or get-rich-quick schemes. Instead, she offers a realistic, step-by-step framework that acknowledges the hard work involved while making the path forward clear and achievable.
The Industry She’s Teaching: A Booming Opportunity
Brinya’s focus on helping people build coaching businesses isn’t just timely—it’s tapping into one of the fastest-growing industries in the world. The statistics paint a compelling picture:
Explosive Market Growth
The global life coaching market is experiencing remarkable expansion. Valued at $3.64 billion in 2025, the industry is projected to reach $5.79 billion by 2030, representing a compound annual growth rate (CAGR) of 9.71%. Some estimates place the current market even higher, at $6.25 billion in 2024, with expectations to climb to $7.3 billion in 2025.
This isn’t a bubble it’s a structural shift. The coaching industry has grown by 60% since 2019, demonstrating consistent, sustained demand even through economic uncertainty and global disruption.
Rapid Professional Expansion
The number of certified coaches worldwide has more than doubled in just five years:
- 2019: 71,000 active coaches
- 2023: 109,200 certified coaches worldwide
- 2024: An estimated 145,500 active coaches
- 2025: Projected 167,300 active coaches
In North America alone, there are now 34,200 certified coaches, and the United States coaching market is worth $1.6 billion, growing at a 5.2% CAGR.
High Client Satisfaction and ROI
The effectiveness of coaching services is backed by impressive data:
- 99% of individuals and companies who hire a coach report being “satisfied” or “very satisfied”
- 86% of companies say they at least made back their initial coaching investment
- The median return on investment is 7x the initial investment
- 19% of companies reported a 50x ROI
- 80% of coaching clients improved their self-esteem and confidence
- 73% reported improvements in relationships, communication skills, work performance, and work-life balance
A Viable Career Path
For those considering coaching as a profession, the financial outlook is promising:
- Average life coach salary in the US: $62,500 per year
- Life coaches typically charge $100-$150 per hour
- Top coaches in metropolitan areas earn over $70,000 annually
- 85% of coach practitioners hold certification or credentials from a professional coaching organization
- 91% of coaches had active clients in 2022
- 73% of coaches saw their revenue increase in 2023
The Virtual Revolution
One trend that particularly validates Brinya’s digital marketing focus is the shift to virtual coaching. In 2024, online/virtual coaching accounted for 68.5% of the market and held a 56.5% market share. This digital transformation has:
- Eliminated geographical barriers
- Reduced operational costs
- Made coaching more accessible to diverse populations
- Created opportunities for coaches to serve global clients
- Allowed for flexible scheduling that fits modern lifestyles
Post-pandemic, 55% of coaches say their methods won’t return to pre-pandemic (in-person) approaches, indicating that virtual coaching is here to stay.
The Second-Fastest-Growing Industry in America
Life coaching is currently the second-fastest-growing industry in the United States, just behind information technology. There are 23,201 registered life coaching businesses in the US as of 2023, representing a 4.8% annualized growth increase since 2018. The demand is increasing across all 50 states, with California, Florida, and Texas leading in the number of registered coaching businesses.
Emerging Opportunities
The coaching field continues to diversify, creating numerous specialized niches:
- Business Coaching: $14.2 billion market
- Executive Coaching: $9.3 billion market with 788% ROI
- Health and Wellness Coaching: $14.48 billion market
- Career Coaching: 27.6% market share
- Personal development, relationship coaching, and more
This diversification means there’s room for coaches with various backgrounds, expertise, and interests to find their unique positioning—exactly what Brinya helps her clients discover.
Why This Field Is Good for the Present and Future
Present-Day Advantages
1. Strong Market Demand: With 1.5 million monthly searches for life coaches, business coaches, and executive coaches, the demand is clear and measurable.
2. Corporate Adoption: 25-40% of Fortune 500 companies include executive coaching as part of their standard leadership training, and 63% of organizations offering coaching report higher revenue growth than competitors.
3. Flexibility and Autonomy: Coaching offers location independence, flexible scheduling, and the ability to be your own boss—attractive features in today’s work environment.
4. Low Barriers to Entry: While certification is recommended and increasingly expected by clients, the coaching industry remains accessible to career changers and those seeking entrepreneurial opportunities.
5. Multiple Revenue Streams: 94% of coach practitioners offer additional services such as consulting, training, and facilitation, allowing for diversified income.
Future Outlook
1. Continued Growth: With a projected CAGR of 9.5-9.71% through 2030 and beyond, the industry shows no signs of slowing down.
2. Technology Integration: AI-enabled coaching assistants and digital platforms are scaling the industry, making coaching more efficient and accessible while creating new opportunities for tech-savvy coaches.
3. Cultural Shift Toward Wellness: Increasing societal emphasis on mental health, work-life balance, and personal development ensures sustained demand for coaching services.
4. Workplace Evolution: As remote work becomes standard and career paths become less linear, more professionals seek guidance to navigate uncertainty and optimize their potential.
5. Global Expansion: The Asia-Pacific market is growing at 9.9% CAGR, Latin America and the Caribbean showed 174% growth in coach numbers, indicating massive global opportunity.
The Bottom Line
Brinya Bain’s work stands at the intersection of two powerful trends: the explosive growth of the coaching industry and the digital transformation of how business is conducted. Her content is helpful because it addresses the most pressing need aspiring coaches face—not how to coach, but how to build a business that allows them to coach sustainably.
Her unique edge is the combination of authentic coaching presence with hard-nosed marketing expertise. She understands that transformation happens at the intersection of mindset and mechanics, inspiration and implementation. This makes her particularly valuable for coaches who are excellent at their craft but struggle to attract clients.
The field she’s teaching—coaching entrepreneurship and digital marketing for coaches—is not only viable but thriving. The statistics demonstrate that coaching is one of the most promising career paths available today, with strong growth projections, high client satisfaction, impressive ROI, and increasing corporate and individual adoption.
For anyone considering a career in coaching or looking to grow an existing coaching practice, the message is clear: the opportunity is real, the demand is there, and with the right guidance the kind Brinya Bain provides building a successful coaching business is not just possible, it’s probable.
The coaching industry’s growth from $2.85 billion in 2019 to a projected $7.3 billion in 2025 represents more than financial expansion it reflects a fundamental shift in how people approach personal and professional development. In this landscape, educators like Brinya Bain who bridge the gap between coaching expertise and business acumen will continue to play a crucial role in shaping the industry’s future.
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