Bobby Sommers Photography

Bobby Sommers, operating under the brand Bobby Media (@thebobbymedia), represents a new generation of content creators who blend technical expertise with entrepreneurial vision all while competing as a Division III college athlete himself. In an era where social media has transformed how we consume sports content, the young videographer has mastered the art of capturing athletic excellence while building a massive digital following

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The Dual Life of Bobby Sommers

Bobby Sommers leads an extraordinary double life that would exhaust most people. By day, he’s a high-flying junior guard for the Amherst College men’s basketball team. By night (and weekends), he’s arguably one of New England’s best sports videographers. This unique combination gives him insider perspective that few sports videographers possess he understands the athlete’s mindset because he lives it daily.

Based in New England, Sommers founded Bobby Media LLC in June 2020, specializing in generating social media content, commercial videos, short and long-form documentaries, and photography for athletes, teams, and organizations. What began as a passion project during the COVID-19 pandemic has evolved into a thriving media business serving the sports community.

His social media presence speaks to his impact: with 170 posts, Bobby has amassed over 10 million views and 1 million likes. These aren’t vanity metrics they represent genuine engagement with content that resonates deeply with athletes, coaches, and sports fans alike.

Why Bobby Media’s Content Stands Out

Bobby Media’s content isn’t just helpful it’s transformative for the athletes and organizations he works with. Here’s why his approach cuts through the noise in an oversaturated digital landscape:

1. Authentic Athlete Perspective

Unlike videographers who stand on the sidelines looking in, Bobby understands what athletes want to see in their highlight reels because he is one. He knows which moments matter not just the spectacular dunks and game-winners, but the grind of pre-game warmups, the intensity of defensive stands, and the celebration of team chemistry. This insider knowledge shapes every frame he captures.

His dual identity as athlete-videographer creates trust with his subjects. Athletes open up differently when they know the person behind the camera understands the hours of preparation, the pressure of performance, and the emotional highs and lows of competition.

2. Social Media-Native Storytelling

Bobby is passionate about media creation and storytelling, but he’s particularly adept at crafting narratives optimized for social media consumption. He understands that today’s audiences have short attention spans and consume content primarily on mobile devices. His videos feature:

• Dynamic pacing that hooks viewers in the first three seconds
• Vertical and square formats optimized for Instagram, TikTok, and other platforms
• Strategic use of music and sound design that amplifies emotional impact
• Platform-specific editing that leverages each social network’s unique features

This isn’t traditional sports videography adapted for social media it’s content designed from the ground up for digital platforms.

3. Complete Production Services

Bobby Media offers end-to-end production capabilities that many freelancers can’t match. From initial concept development through final delivery, Bobby handles every stage of the creative process. His services span photography, videography, editing, and post-production, allowing clients to work with a single trusted partner rather than coordinating multiple vendors.

This comprehensive approach ensures visual consistency across all content crucial for athletes and organizations building their personal brands. When a high school athlete needs a recruitment video or a college team wants season highlight reels, Bobby Media delivers cohesive, professional content that elevates their image.

4. Rapid Turnaround Times

In the social media era, timeliness is everything. A highlight reel posted three days after a game has far less impact than one shared within hours. Bobby understands this urgency and has built systems to deliver content quickly without sacrificing quality. Athletes get their content while the game is still trending, maximizing engagement and reach.

5. Accessibility and Relatability

Despite his growing success, Bobby maintains an approachable, relatable presence. He’s not an intimidating professional from a major network he’s a college student building his business one project at a time. This relatability makes him particularly appealing to younger athletes and smaller organizations who might find traditional sports media production inaccessible or unaffordable.

Bobby Media’s Unique Edge in Content Creation

What sets Bobby Sommers apart in the crowded field of sports videography? Several distinctive advantages:

The Player-Turned-Creator Model

Bobby didn’t just study sports videography he lived it from the inside out. As an active Division III athlete, he possesses insights that no amount of sideline filming can replicate. He knows how players move, where the action will develop, and which angles capture the athleticism and effort that athletes want to showcase in their reels.

This player perspective also shapes his promotional approach. He understands what motivates young athletes, what college coaches look for in recruitment videos, and how to position athletic content to maximize impact on social media.

The COVID-Era Launch Advantage

Launching Bobby Media in June 2020 proved to be remarkably well-timed, despite the pandemic’s disruption of live sports. As leagues slowly resumed and athletes became increasingly focused on digital presence (with in-person recruitment curtailed), demand for high-quality sports videography exploded. Bobby capitalized on this moment when many athletes desperately needed content to maintain visibility.

The pandemic also accelerated social media’s dominance in sports marketing, creating ideal conditions for a social media-native videographer to thrive.

Multi-Format Mastery

Bobby doesn’t just shoot game footage—he creates diverse content formats including:

• Short-form documentaries that tell deeper athlete stories
• Commercial-quality promotional videos for teams and organizations
• Social media reels and highlight packages optimized for each platform
• Photography portfolios that complement video content
• Long-form content for websites and recruitment purposes

This versatility makes Bobby Media a one-stop shop for all sports media needs, increasing client retention and revenue per project.

New England Market Focus

By establishing himself as a premier videographer in New England, Bobby has built strong regional recognition and relationships. This geographic focus allows him to:

• Develop repeat clients among local teams and leagues
• Build reputation through word-of-mouth within concentrated athletic communities
• Minimize travel costs while maximizing project volume
• Establish partnerships with schools, athletic departments, and sports organizations

Rather than competing nationally from day one, Bobby mastered his regional market first—a smart strategy for building sustainable business.

The Social Media Amplification Effect

Bobby’s 10 million views and 1 million likes aren’t just indicators of his reach—they’re marketing assets that attract new clients. Every viral highlight reel becomes a case study demonstrating Bobby Media’s capabilities. Athletes see their peers’ content going viral and want the same treatment for their own highlights.

This creates a virtuous cycle: great content generates engagement, which attracts new clients, whose content generates more engagement, attracting even more clients.

The Videography Industry: Massive Growth and Opportunity

Bobby Sommers entered the videography field at an optimal time. Industry data demonstrates that video production and videography represent some of the fastest-growing career fields in the creative economy:

Explosive Market Expansion

The video production industry is experiencing unprecedented growth across multiple segments:

• The U.S. Movie and Video Production segment achieved strong 7.0% annual growth over the past three years, expanding to $102.2 billion in 2024, with a 5-year annual growth rate of 5.7%
• The global video production market is projected to grow from $53.5 billion in 2024 to $91.0 billion by 2035, representing a compound annual growth rate of 4.95%
• The video production market size was valued at approximately $222.6 billion in 2025 and is expected to reach $2.141 trillion by 2035
• The global video production market size was estimated at $70.40 billion in 2022 and is projected to reach $746.88 billion by 2030, growing at a compound annual growth rate of 33.5%

These figures reflect video’s dominance across entertainment, corporate communications, education, marketing, and social media creating opportunities for videographers in virtually every industry.

Technology Driving Market Growth

The video production equipment market itself is booming:

• The Video Production Equipment Market size is expected to reach $19.65 billion in 2025 and grow at a CAGR of 17.08% to reach $43.22 billion by 2030

Advances in camera technology, editing software, stabilization equipment, and mobile production capabilities have democratized high-quality video production while simultaneously creating demand for professionals who can master these tools.

Sports Videography: A Lucrative Specialization

Sports videography specifically offers strong earning potential and career stability:

Competitive Compensation

• The average salary for a Sports Videographer is $72,210 per year or $35 per hour in the United States, with top earners making up to $130,652
• The salary range for a Sports Videographer job is from $57,185 to $87,325 per year in the United States, with an average of $71,113 per year
• The majority of Sports Videographer salaries range between $44,500 (25th percentile) to $73,000 (75th percentile) with top earners making $99,500 annually

These salaries reflect strong demand for specialized sports video skills, particularly among freelancers and those building their own brands like Bobby Media.

Strong Job Growth

• According to the Bureau of Labor Statistics, employment of camera operators is projected to grow 14% from 2019 to 2029, much faster than the average for all occupations

This growth is driven by expanding digital media consumption, the proliferation of streaming platforms, increased social media video content, and organizations’ growing recognition of video’s effectiveness in reaching audiences.

Workforce Characteristics

• There are over 23,082 videographers currently employed in the United States, with an average age of 42 years old
• The most common degree for videographers is a bachelor’s degree, held by 73% of videographers

The relatively small workforce size combined with strong growth projections indicates excellent opportunities for new entrants who develop strong skills and business acumen.

The Social Media Video Revolution

Several trends particularly favor Bobby Media’s approach:

Platform-Driven Demand

Social media has become the primary distribution channel for sports content, creating insatiable demand for video:

• Over 70% of European media companies reported streaming over 100 live events per month in 2024, reflecting a growing trend toward real-time video content consumption
• Around 78% of enterprises used video for internal communication in 2024, up from 61% in 2022
• Live streaming platforms like Twitch, Facebook Live, and YouTube Live have experienced explosive growth, particularly in gaming and esports sectors

For sports videographers, every game, tournament, and training session represents content opportunities across multiple platforms.

Mobile-First Consumption

The shift to mobile video consumption plays directly to Bobby Media’s strengths:

• An estimated 3 billion users watched video content monthly, with 90% of video views occurring on mobile devices
• Video is expected to account for 82% of internet traffic by 2025

Content creators who understand mobile-optimized vertical video, platform-specific formatting, and short-form storytelling have significant competitive advantages.

Short-Form Video Dominance

The explosive growth of TikTok, Instagram Reels, and YouTube Shorts has created massive demand for bite-sized, highly engaging video content exactly Bobby Media’s specialty.

The growth of TikTok, Instagram Reels, and YouTube Shorts has fueled demand for compelling short-form videos, with brands, influencers, and businesses investing heavily in short video production to capture audience attention.

Multiple Revenue Streams for Videographers

Successful videographers like Bobby Sommers can diversify income across various services:

• Event coverage: Games, tournaments, showcases, and competitions
• Athlete highlight reels: Recruitment videos, social media content, personal branding
• Team promotions: Promotional videos, recruitment materials, season previews
• Commercial work: Sponsorship content, advertising, branded partnerships
• Documentary production: Athlete stories, team histories, sports culture features
• Photography services: Action shots, portraits, event coverage
• Coaching analysis: Game film, technique breakdowns, scouting materials

This diversification provides financial stability and protects against seasonal fluctuations in sports schedules.

Regional and National Opportunities

The sports videography market offers opportunities at every level:

• Youth sports: Rapidly growing segment as parents want to capture and share their children’s athletic journeys
• High school athletics: Critical for recruitment, school pride, and community engagement
• College sports: Extensive need for content across multiple sports and divisions
• Semi-professional leagues: Growing segment with increasing professionalization
• Professional sports: Highest compensation but most competitive

Bobby Media’s current focus on high school and college athletes positions him perfectly in a high-volume, high-growth segment with strong recurring demand.

Why Sports Videography Is Perfect for the Present and Future

The convergence of multiple trends makes sports videography an exceptionally promising field:

1. Digital-First Athlete Development

Modern athletes build personal brands from middle school onward, requiring consistent high-quality video content. This creates sustained demand throughout athletes’ careers.

2. Remote Recruitment Revolution

College recruitment has shifted heavily to digital evaluation, making quality video content essential for high school athletes seeking scholarships and opportunities.

3. Social Media Monetization

Athletes at all levels can now monetize social media presence, creating financial incentives to invest in professional content creation.

4. Democratization of Sports Media

Streaming platforms and social media have broken traditional sports media’s gatekeeping, allowing creators like Bobby Sommers to build audiences and businesses without corporate backing.

5. Technology Accessibility

High-quality cameras, editing software, and distribution platforms have never been more affordable and accessible, lowering barriers to entry while raising quality standards.

6. Community Connection

Local sports content fills a gap left by national sports media’s focus on professional leagues, creating opportunities for regional specialists like Bobby Media.

7. Cross-Platform Distribution

Single pieces of content can be reformatted for multiple platforms (Instagram, TikTok, YouTube, Facebook, Twitter), maximizing ROI per project.

The Path Forward for Bobby Media

Bobby Sommers has built remarkable momentum in just a few years. His success demonstrates several important principles for aspiring videographers:

Start with what you know: Bobby’s athletic background gave him unique credibility and insight that differentiates his work.

Build regional dominance first: Rather than competing nationally immediately, establishing strong local presence creates sustainable business foundations.

Embrace social media natively: Understanding platform dynamics and audience behaviors is as important as technical videography skills.

Offer complete solutions: Being a one-stop shop for all video needs increases client value and retention.

Stay current with technology: Continuous learning and adaptation to new tools and platforms maintains competitive advantages.

Leverage content as marketing: Great work speaks for itself and attracts new opportunities organically.

As Bobby completes his college career, he faces an enviable decision: pursue professional basketball overseas or go all-in on Bobby Media. Either way, his videography skills provide a sustainable, scalable business that can grow regardless of his athletic career’s trajectory.

Conclusion

Bobby Media represents the future of sports content creation nimble, social media-savvy, technically excellent, and deeply connected to the athletes and teams he serves. Bobby Sommers has carved out a profitable niche at the intersection of sports, social media, and entrepreneurship.

His content isn’t just helpful, it’s essential for modern athletes building their brands, teams expanding their reach, and organizations engaging their communities. His unique edge comes from genuine athletic credibility, social media expertise, comprehensive production capabilities, and perfect timing in entering a rapidly expanding market.

Most importantly, he’s entered a field with extraordinary growth potential. With billions in market size, strong salary potential, explosive demand for video content, and the democratization of sports media, videography offers a viable and rewarding career path for those who combine technical skills with business acumen and creative vision.

For athletes looking to amplify their digital presence, teams seeking to engage fans, and anyone passionate about sports storytelling, Bobby Media demonstrates that age and experience aren’t prerequisites for excellence just passion, skill, and relentless dedication to the craft. The future of sports media is being written by creators like Bobby Sommers, one viral highlight reel at a time.