Brie Kirbyson stands at the intersection of education, technology, and entrepreneurship, teaching creators and business owners how to transform their knowledge into profitable online courses while leveraging AI to work smarter, not harder. With a background in biological sciences from the University of Guelph, classical painting training in Florence, Italy, and experience building multiple successful online businesses, Kirbyson has positioned herself as a multi-faceted educator for the modern creator economy.
As the founder of Course Boss and an active YouTube content creator with 35,600 subscribers, Kirbyson has grown her social media presence to over 100,000 followers across various platforms. Her mission centers on helping creators survive and thrive in what she calls “the Digital Age” by joining the creator economy, leveraging AI tools, and building scalable course-based businesses that generate consistent revenue.
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From Multi-Passionate Tinkerer to Course Creation Expert
Kirbyson describes herself as a multi-passionate tinkerer with an eclectic mix of interests and projects. Her journey reflects the winding path many modern entrepreneurs take. After earning her Bachelor of Science in Biological Sciences from the University of Guelph, she studied classical painting at the prestigious Angel Academy of Art in Florence, Italy. This unique combination of scientific rigor and artistic creativity informs her approach to content creation and business building.
Over the past several years, Kirbyson has created multiple online businesses across diverse niches including gardening through her Lobotany project, social media marketing, online course creation, and crypto plus finance education. This breadth of experience gives her credibility when teaching others how to identify profitable course ideas and build sustainable creator businesses.
Currently based in Montreal, Canada, with roots in the Niagara region, Kirbyson manages several active projects simultaneously. Beyond Course Boss, she maintains her YouTube channel where she creates what she describes as future-focused videos around finance, AI, and making a living in the creator economy. She’s even developing an Art Nouveau inspired faerie RPG as an indie game developer, demonstrating the multi-platform creator lifestyle she teaches.
Course Boss: The 90-Day Path to a Profitable Online Course
The centerpiece of Kirbyson’s educational offerings is Course Boss Academy, a comprehensive program designed to take aspiring course creators from zero to a fully launched and sold-out online course in 90 days. The program addresses one of the biggest challenges facing service providers, coaches, and experts who trade time for money through one-on-one work.
Course Boss Academy promises to help creators escape what Kirbyson identifies as the “income feast or famine cycle” where business owners have their hands full with clients one month and scramble to pay bills the next. By creating a digital course, entrepreneurs can generate consistent, predictable income with less time and effort than traditional client-based work.
The program includes several key components that set it apart:
Comprehensive Training Modules
Students receive full access to high-level trainings covering both the theory behind successful course creation and the precise step-by-step system for launching courses to enthusiastic audiences. The curriculum takes creators through the entire journey from finding their uniquely profitable course idea to building, launching, and eventually relaunching for consistent income generation.
Plug-and-Play Templates
Recognizing that marketing and sales copy can be intimidating barriers to launch, Course Boss Academy provides tried-and-true templates for all essential materials including sales pages, email funnels, and social media promotional content. This removes one of the biggest obstacles preventing experts from getting their courses to market.
Tech Implementation Guidance
The program includes tech tutorials for easy setup inside Kajabi, the course hosting platform, addressing the technical overwhelm that stops many would-be course creators before they even begin.
The Boutique Course Idea Framework
Kirbyson teaches a systematic approach to finding course ideas that sit at the intersection of what you know, what you’re good at, what your audience needs, and what actually sells. This framework helps prevent the common mistake of creating courses nobody wants to buy.
Iterative Launch Strategy
Rather than the traditional approach of perfecting a course before launching, Course Boss emphasizes getting a viable first version to market, gathering student feedback, making improvements, and then relaunching quickly for consistent income generation.
Student testimonials highlight the program’s effectiveness. One graduate shared how Kirbyson helped her “funnel down my idea so that it was a nice strong succinct course” and provided guidance on social media tactics and marketing plans, transforming her from “a hot mess” to someone who successfully opened, launched, and sold memberships to her yoga teacher training program.
Another student praised how Course Boss provided clarity amid the overwhelm of starting an online business, noting that after working with Kirbyson, “I know what steps I need to take. I have a clear plan!”
Why Brie Kirbyson’s Content Stands Out
In a crowded field of online business educators and course creation coaches, several factors make Kirbyson’s content particularly valuable and effective:
1. Multi-Industry Real-World Experience
Unlike educators who teach a single methodology, Kirbyson brings experience from creating successful businesses in multiple niches including gardening, crypto education, social media marketing, and now course creation itself. This diverse background allows her to understand the challenges different types of creators face and provide relevant examples across industries.
Her success story includes earning over $103,000 on Upwork as a freelancer and achieving the Top Rated Plus badge, then more than doubling her revenue by building visibility and positioning on social media networks. She doesn’t just teach theory, she teaches from proven experience across multiple business models.
2. AI Integration as a Core Competency
While many educators are still figuring out how to incorporate AI into their workflows, Kirbyson has positioned herself as an expert on leveraging AI for productivity and content creation. She sells an AI Prompt Library for Creators and Solopreneurs as a Notion template containing 30+ of her exact prompts for 10x-ing content creation processes.
Her YouTube content focuses heavily on AI, teaching creators and professionals how to earn more by leveraging these tools. This forward-thinking approach addresses one of the biggest challenges facing content creators in 2024 and beyond: how to maintain high output and quality without burning out. Research shows that 73% of six-figure creators anticipate AI will help save over 26 hours per week, and 56% believe AI will be one of the best ways to reduce burnout.
3. Emphasis on Organic, Non-Ad-Dependent Growth
Kirbyson’s own journey demonstrates the power of organic growth strategies. She landed her first high-ticket client without spending any money on ads, instead investing in relationships and networking. Her LinkedIn content emphasizes building genuine connections and showcasing results rather than relying on paid advertising.
This approach is particularly valuable for creators just starting out who may not have advertising budgets. By teaching organic content creation and social media growth first, then scaling with paid ads once the business model is proven, Kirbyson provides a more accessible entry path for aspiring course creators.
4. Multiple Revenue Stream Philosophy
Rather than teaching a single monetization model, Kirbyson advocates for diversification. Her LinkedIn posts outline five ways to turn knowledge into online business: freelancing platforms, freelancing on social networks, coaching and online courses, affiliate marketing, and content monetization through blogs, YouTube, TikTok, and podcasts.
This diversification mindset protects creators from platform risk. As she notes in her content, if major platforms disappeared, 42% of creators would lose $50,000+ per year on YouTube, 38% on Instagram, 37% on TikTok, and 36% on Facebook. By building multiple income streams and owning your audience through email lists and communities, creators build more resilient businesses.
5. Actionable, Step-by-Step Systems
Kirbyson’s content consistently provides clear action steps rather than vague inspiration. Whether teaching how to validate a course idea, structure marketing campaigns, or leverage AI for content creation, her approach breaks down complex processes into manageable sequences. This systematic thinking likely stems from her scientific background and makes her teaching accessible even to those without business experience.
6. Transparent About Challenges
Rather than only showcasing successes, Kirbyson openly discusses the difficulties of building a creator business. She acknowledges that 46% of independent creators report it’s hard to be successful in the creator economy and 41% struggle with burnout. By validating these challenges while providing solutions, she builds trust with her audience and sets realistic expectations.
Her Unique Edge in the Creator Education Space
Several distinctive factors give Brie Kirbyson a competitive advantage in the saturated online education market:
Scientific and Artistic Dual Background
The combination of biological sciences training and classical art education creates a unique perspective. The scientific method provides systematic, testable approaches to business building, while artistic training cultivates creativity and visual communication skills. This blend is evident in her content, which balances data-driven strategy with creative presentation.
Early Adoption and Mastery of Emerging Technologies
Kirbyson’s early creation of cryptocurrency courses on platforms like Skillshare, combined with her current focus on AI integration, demonstrates consistent ability to identify and master emerging trends before they become mainstream. Her Crypto Basics Bootcamp course positioned her as an educator in the Web3 space when it was still nascent, building credibility that transfers to her current AI-focused content.
Platform-Agnostic Approach
Rather than building her entire presence on a single platform, Kirbyson maintains active presences across YouTube, LinkedIn, TikTok, Instagram, Skillshare, and her own websites. This platform diversification not only protects her business but also gives her firsthand experience with multiple content formats and audience behaviors, making her teaching more comprehensive.
Focus on Agency and Freedom
Kirbyson’s consistent messaging about “maximizing agency” and “explaining complex ideas in the simplest terms possible” to support people in “doing something great” resonates with creators tired of traditional employment constraints. Her tagline of helping people “escape the rigged game” speaks to a growing sentiment that traditional career paths no longer serve individuals’ best interests.
Combination of Done-for-You and Done-with-You Support
Course Boss Academy doesn’t just provide training. It includes templates, tech tutorials, and systematic processes that remove barriers to implementation. This hybrid approach of education plus tools addresses the gap between knowing what to do and actually doing it.
The Booming Industries Kirbyson Teaches Within
Brie Kirbyson’s educational focus sits at the convergence of three explosive growth markets: online course creation, the creator economy, and AI-enhanced productivity. The statistics supporting the viability and future potential of these fields are compelling.
The Online Course Creation Market: Massive and Accelerating
The online education industry represents one of the fastest-growing segments in the global economy, with extraordinary statistics supporting its continued expansion:
Market Size and Growth Projections: The online education market is projected to reach $341.72 billion by 2025, up from $313.428 billion in 2024. The market is expected to grow at approximately 15.75% annually until 2029. More conservatively, other sources project the market reaching $279.30 billion by 2029, growing at 8.56% CAGR from 2024.
The global e-learning market hit $316.2 billion in 2023 and some forecasts suggest it could reach $400 billion by 2026. Since its launch in 2000, the worldwide market for online learning has grown by more than 900%, making it the fastest-growing segment in the education industry.
The U.S. leads globally, with the online education market expected to generate $87.51 billion in 2024, growing at 10.52% annually. The U.S. market alone was worth $100 billion in 2022 and is projected to grow to $686.9 billion by 2030.
User Adoption: The number of people taking online courses is projected to rise to 57 million by 2027 in the U.S. alone. By 2029, the online education market is expected to have 1.1 billion users globally. Nearly 15% of the global population engages with online education services as of 2024.
Platform Success: Major online course marketplaces demonstrate the robust demand. Udemy hosts 210,000 courses for 67 million learners, resulting in over 900 million enrollments. In 2024, Udemy reported average monthly revenue of $26.3 million from its online course marketplace, while Udemy Business reported average monthly revenues of $159.6 million.
Coursera offers over 6,900 courses to 142 million learners, with students logging more than 45 million course enrollments in 2023. Remarkably, 77% of Coursera learners and 91% in developing economies reported career benefits like getting jobs or promotions.
Creator Success Potential: In a 2024 study, 70% of e-learning professionals earning more than $100,000 per year said online courses were their number one revenue source in the past 12 months. The MOOC market alone, valued at $12.5 billion in 2024, is projected to grow to nearly $112 billion by 2031.
The Creator Economy: A Multi-Hundred-Billion-Dollar Opportunity
The creator economy, which encompasses all economic activity from creating and sharing content online, has exploded into a massive industry with extraordinary growth projections:
Market Valuation and Growth: The creator economy was valued at $250 billion in 2024 and is projected to nearly double to $480 to $500 billion by 2027, representing annual growth of approximately 26%. Some research firms project even more aggressive growth, with the global creator economy market estimated at $205.25 billion in 2024 and expected to reach $1,345.54 billion by 2033, growing at a 23.3% CAGR.
The U.S. creator economy specifically was valued at $50.9 billion in 2024 with a 19.3% CAGR, accounting for 91.2% of the North American market.
Creator Population: There are over 207 million content creators worldwide as of 2024. The global creator community is diverse, with YouTube hosting over 64 million creators, TikTok supporting more than 1 million creators, Twitch featuring over 7.1 million active streaming channels, and Patreon supporting over 279,000 active creators.
In 2024, 765 new creators launched channels on the platform Uscreen alone, each averaging 542 subscribers. The number of full-time equivalent digital creator jobs in the U.S. rose from approximately 200,000 in 2020 to 1.5 million in 2024, representing a 7.5x increase.
Investment and Job Growth: Creator economy startups raised over $767 million globally between 2023 and 2024, marking 49% year-over-year growth. In the U.S. alone, creator economy startups secured over $692 million in funding in Q2 2024, more than double the amount raised in Q1 2024.
Between 2023 and 2024, Google searches for creator economy jobs surged by over 200%. Creator economy jobs increased by 66% between the first and second quarters of 2024 alone.
Revenue Streams Diversifying: While brand deals remain the top revenue source at 68.8% of creator income, other streams are growing rapidly. Creator revenues from tipping ($160 million), subscriptions ($270 million), and merchandising ($450 million) on social media each at least tripled between 2021 and 2024.
In 2024, podcasters earned $472 million on Patreon backed by 6.7 million paid subscriptions. This diversification of revenue streams creates more stability for creators and more opportunities for course creators teaching specialized knowledge.
Demographic Trends: Online influencer was the top career choice of Gen Z, with 57% selecting it as their profession of choice. Gen Z creators are expected to increase substantially as they age into the workforce. Currently, 63% of creators are 40 or younger, and 53% are male, though Baby Boomer and Gen X creators increased from 27% in 2022 to 35% in 2023, indicating the creator economy is expanding beyond just young people.
Corporate Learning Market: Additional Validation
The corporate e-learning segment provides further validation for the online course model:
The corporate e-learning market is projected to reach $117 billion by 2025, with 90% of companies offering online training. Businesses using e-learning see 42% higher revenue per employee. Additionally, 40% of organizations have advanced career development initiatives prioritizing online learning, and 74.1% of employers express readiness to engage in training and learn new skills.
72% of corporations offering online learning say it increases their competitive edge in their market by helping them better keep up with and adapt to industry changes.
AI-Enhanced Productivity: The Competitive Edge
Kirbyson’s focus on AI integration aligns perfectly with where the creator economy is headed:
91% of creators are already integrating AI into their content creation process. 98% of creators have set creative or business goals for the year ahead and are using AI to help achieve them.
70% of six-figure creators believe AI tools will help save over 26 hours a week, while 56% believe AI will be one of the best ways to reduce burnout in 2024. AI tools reduce course production time by 40 to 60%, with 80% of course creators using AI for faster content creation. AI-assisted grading saves instructors 10+ hours per week.
In Q2 2024, AI startups within the creator economy raised the most funding at over $300 million, followed by those in music and shopping. This investment indicates that AI-powered creator tools are becoming essential infrastructure for the industry.
The Future Is Bright for Educated Creators
The convergence of massive market growth, diversifying revenue streams, technological enablement through AI, and increasing legitimacy of creator careers creates an extraordinary opportunity for those who approach the space strategically.
However, the statistics also reveal challenges. While the creator economy is booming, 71% of independent creators reported making less than $30,000 from their creator work in the prior year, with only 9% making over $100,000. Research identifies a critical threshold at approximately $15,000 annual revenue separating creators who struggle to monetize from those positioned to scale.
This is precisely where educators like Brie Kirbyson add tremendous value. The gap between dabbling in content creation and building a sustainable business requires business acumen, systematic processes, and strategic monetization, not just creative talent. Kirbyson’s teaching directly addresses this gap by showing creators how to:
- Identify profitable course ideas that solve real problems
- Build comprehensive courses efficiently using AI tools
- Market and launch courses to warm audiences built through organic content
- Create multiple revenue streams beyond just course sales
- Scale beyond trading time for money
The online education market’s 900% growth since 2000, combined with the creator economy’s projected doubling to $500 billion by 2027, creates a rising tide that lifts well-positioned boats. Creators who combine quality content with solid business fundamentals are positioned to capture significant value in this expanding market.
Conclusion
Brie Kirbyson represents a new generation of online educators who practice what they preach, building multi-faceted creator businesses while teaching others to do the same. Her content is genuinely helpful because it combines real-world experience across multiple industries, systematic processes that remove guesswork, early adoption of transformative technologies like AI, and honest acknowledgment of both opportunities and challenges in the creator economy.
Her unique edge stems from an unusual combination of scientific and artistic training, proven success in multiple niches, platform-agnostic presence, and focus on emerging technologies that multiply creator productivity. By positioning at the intersection of course creation, the creator economy, and AI-enhanced workflows, she addresses exactly where the market is headed.
Most importantly, she teaches within industries with extraordinary growth potential. The online education market growing at 15.75% annually to reach $341.72 billion by 2025, the creator economy projected to hit $500 billion by 2027, and AI tools reducing content creation time by 40 to 60% while 91% of creators already integrate them, all validate that this is exactly the right time to learn what Kirbyson teaches.
For creators, coaches, consultants, and experts ready to escape the time-for-money trap and build scalable businesses, the statistics overwhelmingly support that online courses and creator-based businesses represent viable, growing, and increasingly lucrative career paths. With educators like Brie Kirbyson providing roadmaps and tools, the barriers to entry have never been lower while the potential has never been higher.
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