In an industry where 81% of professionals earn less than $60,000 annually, one entrepreneur has cracked the code to building seven-figure health businesses and he’s teaching thousands of others to do the same. Yuri Elkaim, founder of Healthpreneur, has built a coaching empire that’s helped health professionals collectively generate over $217 million in revenue while transforming the lives of hundreds of thousands of people. His mission is audacious: to help one billion people achieve better health by 2040 by empowering health and fitness professionals to build better businesses.
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From Hair Loss to Health Empire: The Yuri Elkaim Story
Yuri Elkaim’s journey to becoming one of the world’s top business strategists for health professionals began with a devastating personal health crisis. At just 17 years old, days before his seventeenth birthday, Elkaim experienced something that would change his life forever.
After years of health issues including asthma, eczema, and chronic fatigue, Elkaim stepped into the shower one night and watched clumps of his hair fall out. By the next morning, his pillow was covered in hair. Within weeks, he had lost all his hair including his eyebrows and eyelashes.
He was diagnosed with alopecia universalis, an incurable autoimmune disorder. Specialists offered no answers about the cause or how to treat it. Feeling like he had gone from “hot athlete” to “alien” overnight, the young soccer star made a vow that would define his future: if doctors couldn’t help him regain his health, he would figure it out himself.
Elkaim enrolled at the University of Toronto to study kinesiology and began experimenting with his diet and lifestyle. The transformation was remarkable after cleaning up his diet, he went from sleeping 12 hours a day in exhaustion to jumping out of bed after just six or seven hours, full of energy. This experience became the foundation for his first book, “The All-Day Energy Diet,” which became a #2 New York Times bestseller.
His athletic background included playing professional soccer in his early twenties, but Elkaim recognized that his true calling lay in helping others achieve the health transformation he had experienced firsthand.
Building a Seven-Figure Online Health Business
In 2006, Elkaim started coaching clients online while working as a trainer, and after many years of struggle, built a very large and successful coaching business. But the path wasn’t easy. From 2006 to 2009, he scraped by on poverty-line income. During this period, he learned the hard way what doesn’t work in building an online health business lessons that would prove invaluable.
Eventually, Elkaim built not one but two multiple seven-figure health businesses that served over 500,000 people. His success caught the attention of other health professionals who wanted to know his secret. In 2014, he began conducting workshops, and Healthpreneur was born.
Initially, Elkaim shared the marketing techniques he used to build his health business. But after about a year, he realized this approach wasn’t helping clients fast enough after all, it had taken him nearly a decade to build his brand through content marketing and social media. Meanwhile, he had grown Healthpreneur from zero to a million dollars using a completely different approach.
He compared what he was doing with what he was teaching and narrowed his focus to four steps: attracting leads with Facebook ads, driving them to informational webinars and an online application, and inviting the right people to have phone conversations. This systematic approach became the foundation of what Healthpreneur teaches today.
The Healthpreneur Mission and Philosophy
Healthpreneur is the leading coaching company for coaches and health professionals who want to build a thriving online coaching business that provides location independence, more income, more freedom, and more impact.
The company serves a specific audience: naturopaths, functional medicine doctors, dietitians, nutritionists, therapists, online fitness coaches, and health, life, and relationship coaches who want a smarter and faster way to get clients and grow their business instead of being glued to social media, creating content no one ever sees, and without solely relying on trading time for money.
Based in Toronto, Canada, with a 100% virtual team around the world, Healthpreneur is on a mission to help one billion people by 2040 achieve better health by helping health and fitness professionals build better coaching businesses that can reach and impact more people.
The company’s vision is clear: to become a household brand name for coaches and health professionals so that when they think of building their coaching business, they immediately think of Healthpreneur.
The Problem Healthpreneur Solves
The health and wellness industry faces a fundamental paradox: highly educated, certified professionals with the knowledge to transform lives are struggling to make a living. They’re experts at helping clients but terrible at running businesses.
The company recognizes that “the letters behind their name don’t entitle them to a successful business. Instead, they understand the need to learn the next crucial skill set in their journey becoming a real business owner.”
Most health professionals fall into what Elkaim calls the “broken business model” trap: trading time for money in brick-and-mortar practices, working long hours, and never achieving the freedom and impact they desire. They’re stuck in what he describes as “the grind.”
Healthpreneur provides an alternative: transformational coaching paired with predictable systems, frameworks, and processes to help them get more clients and scale their businesses online.
Why Healthpreneur’s Content Is Genuinely Helpful
Healthpreneur’s educational content stands out in the crowded online business education space for several compelling reasons:
1. Battle-Tested Real-World Experience
Unlike many business coaches who teach theory or outdated strategies, Elkaim teaches what actually worked to build his own multiple seven-figure businesses. He’s helped more than 1,300 health professionals and coaches build their dream businesses online, and collectively, these clients have generated more than $217 million in revenue while transforming the lives of hundreds of thousands of people.
His credibility comes from having done it himself—not just once, but multiple times, serving over 500,000 people in the process.
2. Results-Focused Rather Than Activity-Focused
Healthpreneur rejects the “content grind” mentality that dominates social media advice. Instead of telling health professionals to post three times a day and hope for viral content, the company provides predictable systems for client acquisition using paid advertising, webinars, and strategic sales conversations.
Elkaim explains the problem with product-based businesses: “We helped so many people on paper but I didn’t know any of them. If someone purchased a workout program, or a book of mine, or a course, the likelihood of them actually doing it and getting the results? I don’t know.” This realization led him to create Healthpreneur, combining high-touch coaching in a leveraged format with elements of productized service.
3. Addressing the Whole Business System
Healthpreneur offers two main programs: The Health Business Accelerator, a foundational 12-month program for health and fitness professionals who need a more predictable system for attracting clients and want to move out of brick-and-mortar methods or add virtual options, and The Luminaries Mastermind, designed for practitioners with existing six-figure online coaching programs to fix operational, strategic, communication, and personnel issues while scaling to seven figures working half as many hours.
This tiered approach recognizes that health professionals need different support at different stages of their business journey.
4. Emphasis on Lifestyle and Freedom
The company doesn’t believe in trading time for money or following a 9-5 schedule. Instead, they are completely result-focused, caring more about meeting objectives than daily schedules, allowing team members to enjoy a great quality of life. This philosophy extends to the businesses they help health professionals build.
Elkaim himself works between 9 a.m. and 3 p.m., picking up his sons from school. He and his wife have been together for nearly 15 years, have four children, and regularly travel internationally. He’s living proof that building a multi-million dollar business doesn’t require sacrificing family life.
5. Community Over Competition
The Healthpreneur approach emphasizes building a supportive community of like-minded professionals. At Healthpreneur LIVE events, attendees find a “family of like-minded health professionals who actually ‘get it’” while colleagues continue “grinding away and settling for average.” The events feature carefully curated speakers, lots of breaks and downtime to connect, laser-focused activities, and zero selling from the stage.
6. Proven Success Stories
The proof is in the results. One of their most successful clients is a chiropractor making more than $3.2 million per month who has created one of the largest group coaching platforms in the world for the type of client he serves. Another successful client is a physical therapist from Scotland who was able to grow her business substantially more online versus her physical practice, leveraging her time via a group coaching platform while her clients get better success.
Healthpreneur’s Unique Edge in Content Creation
Yuri Elkaim and Healthpreneur possess several distinctive advantages that make their content uniquely valuable:
From Professional Athlete to Business Strategist
Elkaim’s background as a professional soccer player gave him discipline, performance mindset, and understanding of what it takes to achieve at the highest levels. Combined with his academic background in kinesiology and holistic nutrition, plus his lived experience overcoming a serious health condition, he brings multifaceted credibility that resonates with health professionals.
Multi-Platform Thought Leadership
As a New York Times bestselling author of multiple books including “The All-Day Energy Diet” and “The All-Day Fat Burning Diet,” Elkaim has mainstream credibility beyond the online business world. He’s appeared on major media outlets like Dr. Oz and The Doctors, giving him a platform that extends far beyond typical business coaches.
The Anti-Grind Philosophy
In an era of hustle culture and “post three times a day” advice, Healthpreneur’s message is refreshingly different: you don’t need to be glued to social media or sacrifice your life to build a successful business. This contrarian stance cuts through the noise and appeals to health professionals who got into their field to help people, not to become content creation machines.
Specificity for Health Professionals
Unlike generic business coaches, Healthpreneur speaks directly to the unique challenges of health professionals: helping practitioners challenge the belief they need to be in person all the time with clients and opening their minds to what’s possible online.
The content addresses specific concerns: How do you transition from brick-and-mortar? How do you maintain quality virtually? How do you charge premium prices? How do you scale without working more hours?
Technology Integration
Healthpreneur has developed its own CRM system specifically designed for health experts, helping them automate, streamline, and grow their coaching businesses with features for SMS, email, live chat, phone calls, integrated calendars, online courses, memberships, client tracking, and payment processing. This demonstrates commitment to providing complete solutions, not just education.
Transparent Mission-Driven Approach
Elkaim’s philosophy is clear: “We have our coaching program and our mastermind. Pretty much everything else is free because we can give it all away, because we don’t need to make sure that everything turns into some funnel or a book sale or whatever. If it helps people, we can give it away for free.” This generosity builds trust and demonstrates that the mission truly is about impact, not just profit.
The Online Health Coaching Industry: A Field Rich with Opportunity
Healthpreneur’s decision to focus on helping health professionals build online businesses comes at the perfect time. The industry statistics overwhelmingly support that this is a field with extraordinary growth potential:
Massive and Expanding Market
The online health coaching industry represents enormous economic opportunity across multiple research reports:
- The global digital health coaching market was estimated at $10.99 billion in 2024 and is projected to reach $22.06 billion by 2030, growing at a CAGR of 12.5%.
- The global health coach market size was estimated at $17.46 billion in 2024 and is predicted to surpass $33.09 billion by 2034, expanding at a CAGR of 6.60%.
- The global health coaching market is projected to reach $22.0 billion by 2035, with a CAGR of 6.96% from 2025 to 2035.
- The global health and wellness coaching market accounted for $20.10 billion in 2025 and is predicted to increase to approximately $37.96 billion by 2034, expanding at a CAGR of 7.32%.
- The digital health coaching market is valued at $10.8 billion in 2024 and is predicted to reach $34.4 billion by 2034 at a 14.9% CAGR.
Across all these reports, one thing is clear: the online health coaching industry is experiencing double-digit growth and is projected to at least double if not triple over the next decade.
Regional Growth Patterns
North America is the largest market for health coaching, with the U.S. health coach market estimated at $4.89 billion in 2024 and expected to reach $9.45 billion by 2034, at a CAGR of 6.81%.
North America leads due to increasing numbers of patients suffering from chronic diseases, changing lifestyle patterns, and increasing cases of obesity in the U.S. The presence of leading players in the region along with strategies implemented by major players is expected to witness substantial growth.
Asia Pacific is anticipated to witness the fastest growth during the forecasted years, driven by growing prevalence of chronic diseases and heavy investment by key players.
Segment-Specific Growth
Different types of health coaching are experiencing varying growth rates:
- Nutrition and diet coaching accounted for a revenue of $2.73 billion in 2024 and held the largest revenue share of 22.2% in the market.
- Mental wellbeing coaching is the most lucrative service segment registering the fastest growth during the forecast period.
- Holistic health coaching led the market with the largest revenue share of 40.8% in 2024 and is anticipated to grow at the fastest CAGR over the forecast period.
- Nutrition coaching is estimated to contribute the highest market share of 33.8% in 2025, owing to growing focus on overall wellness and the expanding culture of clean and conscious eating.
Technology Driving Growth
Several technological factors are accelerating market expansion:
- Health coaches utilize artificial intelligence, predictive analysis, and data tracking capabilities as tools for clients. AI assists in tracking vital health parameters, predicts risks, and provides tailored recommendations. Wearable devices, biosensors, and linked applications assist coaches in constantly supervising clients’ actions, behavior patterns, and diet.
- In July 2024, Sam Altman, CEO of OpenAI, and Arianna Huffington, founder of Thrive Global, introduced Thrive AI Health, a customized and hyper-personalized AI health coach, to improve chronic health issues and daily habits.
Corporate Wellness Integration
Major corporations such as Microsoft, Procter & Gamble, and Deloitte Touche Tohmatsu Limited have employed health professionals to offer counseling services to their employees, driving growth in the corporate health coaching market.
This represents a massive B2B opportunity for health coaches beyond individual clients.
Chronic Disease Epidemic Driving Demand
The prevalence of lifestyle-related health issues is creating unprecedented demand for health coaching:
- Lifestyle-related health issues such as obesity, diabetes, and cardiovascular diseases are becoming more common, leading individuals to seek professional guidance. Health coaching offers tailored strategies to address these conditions, promoting healthier lifestyles and improved well-being.
- According to the Centers for Disease Control and Prevention, in 23 states of the U.S., more than one in three adults (35%) had obesity in 2023.
- According to SingleCare Administrators, about 40% of adults in the U.S. are obese, which is approximately 4 out of every 10 adults in 2024.
Proof That Online Coaching Works
A critical question for health professionals considering the transition online is: does virtual coaching actually work?
The American Journal of Lifestyle Medicine has found that online services are just as effective as those offered face-to-face.
Health coaching has been associated with significant weight loss among overweight and obese adults in one study, participants lost 7.24% of their initial weight in one year and 6.77% after two years. Working with a fitness coach can improve quality of life and reduce hospital admissions for those with chronic obstructive pulmonary disease. Health coaching has been found to help reduce depressive symptoms, stress levels, and physical, social, and emotional functioning.
Income Potential for Online Health Coaches
For health professionals considering the transition to online coaching, the financial opportunity is substantial though it varies significantly based on business model and specialization:
Average Income Ranges
The average online fitness coach salary varies, but most coaches earn between $30,000 and $70,000 annually when starting out. However, more experienced coaches or those with a strong niche can earn well over $100,000 a year.
On average, online fitness coaches can range anywhere from under $15,000 per year to some making over $150,000 per year. For the majority of online fitness coaches, that dollar amount falls mostly between $30,000 and $60,000.
The average hourly pay for an online fitness coach in the United States is $28.74 an hour, with the majority of wages currently ranging between $17.79 (25th percentile) to $33.65 (75th percentile).
High-Income Potential
The ceiling for online health coaching is considerably higher than traditional employment:
According to a salary survey of more than 1,000 personal trainers, one in five trainers earn $75,000 or more per year. One out of every 10 trainers earn six figures or above.
Online personal trainer jobs focused on high-ticket clients like CEOs or professional athletes can command higher fees, sometimes reaching $10,000+ per month. Coaches specializing in general fitness or weight loss typically earn between $3,000 and $7,000 monthly.
A personal trainer coaching 30 recurring online clients can expect to make between $1,500 and $6,000 per month depending on their pricing and the market they serve. However, there is the ability to scale to hundreds, even thousands of concurrent clients, which is where the six and seven-figure results come in.
Business Profitability
With an online fitness business, you can make an average of $936K revenue per year based on data reported by real businesses. Generally speaking, an online fitness business can expect profit margins of around 83%.
These high profit margins are possible because online businesses have significantly lower overhead than brick-and-mortar practices no rent, minimal equipment costs, and the ability to serve clients globally.
Market Growth Supporting Income Growth
Revenue in digital fitness and well-being is projected to reach $20.87 billion in 2024, compounding at 5% per year. This growing market means more opportunity for coaches to find their niche and build sustainable businesses.
The Scaling Advantage
What makes online health coaching particularly attractive is the ability to scale beyond the limitations of in-person work. Traditional health professionals trade time for money with a hard ceiling on how many clients they can see. Online coaches can:
- Serve clients globally, not just locally
- Create group coaching programs serving multiple clients simultaneously
- Develop digital products (courses, programs, apps) that generate passive income
- Build membership communities with recurring revenue
- Leverage automation and systems to serve more clients efficiently
The online training business and wellness industry is expected to show a projected market volume of $25.22 billion by 2028.
The Healthpreneur Approach to Success
What sets Healthpreneur apart is not just teaching business skills but providing a comprehensive framework for building what Elkaim calls a “7-figure health business without the grind.”
The approach emphasizes:
1. Predictable Client Acquisition – Rather than hoping for viral content or organic social media growth, Healthpreneur teaches systematic approaches using paid advertising, webinars, and strategic sales conversations.
2. Premium Pricing – Health professionals learn to charge what they’re worth rather than competing on price, positioning themselves as premium service providers.
3. Leveraged Delivery Models – Instead of trading time for money in one-on-one sessions, coaches learn to create group programs, digital courses, and scalable delivery methods.
4. Operational Systems – From CRM systems to automated marketing, Healthpreneur provides the technical infrastructure health professionals need.
5. Mindset and Positioning – Perhaps most importantly, health professionals learn to think like entrepreneurs rather than practitioners, shifting from “independent contractor” to “business owner” mentality.
Why Now Is the Perfect Time
The convergence of several factors makes this the ideal moment for health professionals to build online businesses:
Technology Maturity – Video conferencing, payment processing, client management software, and wearable devices have made virtual health coaching seamless and effective.
Consumer Acceptance – The COVID-19 pandemic normalized virtual healthcare and coaching, removing barriers to adoption.
Chronic Disease Crisis – The epidemic of obesity, diabetes, cardiovascular disease, and mental health issues creates urgent demand for health coaching services.
Healthcare System Gaps – Traditional healthcare focuses on treating illness rather than preventing it, creating opportunity for health coaches to fill the prevention and lifestyle modification gap.
Global Reach – Online businesses can serve clients anywhere in the world, dramatically expanding the addressable market.
Economic Efficiency – Lower overhead compared to brick-and-mortar practices means health professionals can be profitable faster and maintain higher profit margins.
Conclusion: Building a Legacy, Not Just a Business
Yuri Elkaim’s vision for Healthpreneur extends far beyond helping individuals build profitable businesses. The goal is to help clients “stand in the power, earn what they’re worth, and build smarter, more profitable businesses that transform more people’s lives and leave a lasting legacy.”
Success is measured by whether “clients have the financial means, freedom, and fulfillment to live and contribute in a bigger way by helping hundreds, if not thousands, of them create multi-million dollar companies that are changing the world.”
By helping 1,000 entrepreneurs 10x their businesses, Healthpreneur aims to collectively impact more than one billion people by 2040 a mission that goes far beyond traditional business coaching.
For health professionals feeling trapped in the time-for-money exchange, exhausted by the grind, or frustrated that their expertise isn’t translating to income and impact, Healthpreneur offers a proven pathway forward. With industry growth projections consistently showing double-digit expansion, technological tools making virtual delivery seamless, and proven frameworks for building seven-figure businesses, the opportunity has never been better.
Yuri Elkaim built his empire from a place of personal health crisis, professional athletic excellence, and hard-won business expertise. He struggled through years of poverty-level income before cracking the code. Now, through Healthpreneur, he’s compressed that decade-long learning curve into systematic programs that help health professionals achieve in 12 months what took him ten years to figure out.
The statistics are clear: the online health coaching industry is booming, client demand is accelerating, and health professionals with the right business systems can build highly profitable, scalable businesses that provide both financial freedom and meaningful impact.
The question isn’t whether the opportunity exists it’s whether health professionals will seize it. For those ready to stop trading time for money, step out of the grind, and build businesses that scale while putting family first, Healthpreneur provides the roadmap, systems, and community to make it happen.
As Elkaim himself proves daily: you don’t need to sacrifice your health, family, or freedom to build a multi-million dollar business. You just need the right systems, the right mindset, and the willingness to learn from someone who’s already walked the path.
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